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Online Advertising Builds Business
Thanks to the Internet, businesses can now reach their target audiences anywhere in the country or across the world, and they can do it for far less money than before the Web existed.
Advertising on websites and social media cost just a few advertising dollars each month. Compare that to the hundreds or thousands of dollars you've had to spend for Yellow Pages ads or radio and TV commercials and the savings advantages are immediately obvious. Plus, ads can be carefully targeted to very specific audiences.
The questions for a small business owner, then, are which platform to choose? And how to create the best Google AdWords campaign or Facebook ad campaign for the best ROI. You'll need to understand how to bid, and how much you need to bid. And the process is armed with confusing jargon and acronym -- CPM, CTR, PPC--which you will need to learn in order to even begin.
Advantages of Google AdWords Campaigns
First of all, the ad campaign options now offered allow you to target potential customers through very specific metrics, such as precise locations, search terms entered, interests and other criteria. This means that if we have a clear picture of the potential customers we are trying to reach, we can tailor the ad to address them.
Google ads allow you to advertise on search engine results pages, other websites, YouTube and in mobile applications.
Easily Tracked and Tweaked
Both AdWord and Facebook ad campaigns are trackable, and you can measure the campaign's success. Results of a print or television advertising campaign are much harder to track. And employing Google of Facebook Analytics allows you to easily find and follow the results of any campaign. Savvy marketers will often try several versions of an ad for the same product (called A/B testing) to determine which ad is pulling the most responses.
And of course, if you can effectively track, measure and tweak your campaign, there is virtually no excuse for it not to be cost effective.
Facebook ads not only drive customers to websites, but can stimulate social media conversations. These ads are highly customizable, and cost only a few cents each.
Let Us Build Your AdWords and Facebook Ads Campaigns
These campaigns are highly effective if done right, and that takes time and expertise. The Online Advertising professionals at Websites for Main Street will research and then target your specific keywords, manage negative keywords, develop calls to action and create ad copy for you. Contact us today to get started!