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Should You Use Facebook Advertising?
With more than two billion daily active users, Facebook is one busy place! But attracting customers through your daily posts may not be enough, especially if your Facebook business page is fairly new.
It's easy to spend the money to try and direct people to your Facebook page. With any luck, if you've referenced your website URL, you'll drive a few of the viewers them there. But that process is time consuming and honestly, not all that effective. After all, you have no idea who is viewing your posts and if they have a real interest in, or need for, your products.
Optimize Ads for Real Results
For better results, you can create optimized Facebook ads that target the exact audience you want. That means your PPC budget goes farther and improves your ROI.
And because Facebook lets you place ads in the desktop news feed, the mobile news feed, or the right hand column, you can choose the placement you feel will give you the best response.
Facebook has also made it easy for business to select the exact consumers you want to reach...by age, interest, geographic area, income range, sex, and more. And it now allows you to create and build a relevance score, similar to Ad Rank in Google AdWords, so you can easily track how your ads are doing.
A Picture is Still Worth 1,000 Words
One of the most important aspects of a Facebook ad is that is it visual. Facebook treats visual content more favorably than text ads, but more important is that consumers tend to share and remember great images more than they do text ads.
Just as with photos in any Facebook post, you can write a headline or an intro comment about your ad image, and then add more text below, including a link to your website. It's best to also include a clear call to action, whether it's a discount, a special offer, or an exclusive offering. Just be sue to include something that creates urgency and encourage viewers to head to your website for a purchase.
And you can also use videos to create an ad in the News Feed, but for best results, a brief professional video is best. Facebook provides video guidelines for advertisers.
Where to Place the Ad?
The earliest ads were in the right hand column. They still offer less expensive clicks and conversions that news feed ads, but because they are not as obvious as the news feed, they must be relevant, have a compelling visual, a great offer and a clear call to action.
The news feed ad will appear directly in the feed and have a higher engagement rate than the side ads, but they do tend to be more expensive. Facebook has a set of rules that determine how these ads must appear, with a heavy reliance on image and a limited amount of text.
Mobile news feed ads show up in news feeds on the phone or tablet, and again, must offer enough visual appeal to get enough attention on a relatively small screen.
Want to start a Facebook ad campaign? Let our experts take care of that for you. Contact us now!