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An SEO Overview
Simply put, SEO (Search Engine Optimization) is a group of activities that encourage the search engines to rank your site on page one of search. And that's good, because that is where you want --and need -- to be when potential customers are trying to find your goods or services.
Great Content Creation Is Vital
On-page SEO -- carefully selected keywords worked seamlessly into the powerful copy on each page--demands good writing skills. Finding the right keyword phrases requires creative and often intensive research.We are content writing fools, working madly to ensure that our brick and mortar clients are found in local searches on the web.
Content writing that includes SEO work is one of the areas where it's best to have a professional undertake the work for you. Contact us anytime to discuss how we can improve your website ranking with quality content writing that help you get found on the web. Get to know us before you decide to hire us. We believe trust, reliablity and cooperation are at the top of list when it comes to working with customers. We're there for our clients whenever they need us. We think you'll find it a refreshing change.
Longtail Keywords and Others
On the more technical side, keywords are inserted into HTML tags --page titles and meta descriptions that must have keywords for search bots to find and rank.
If your site isn't showing up in organic search, it's most likely not properly "optimized" for search engines. Search engines look for clues --keywords-- on your site to help them place you in search. If your web content writer isn't peppering the content with the right keywords and keyword phrases, you won't show up in search.
To fix that, you need a writer well versed in keyword research, who can then insert those words and phrases into the copy so they read naturally.
Billions of Search Queries Monthly on Google
Google alone fields over 100 billion search queries per month worldwide. An astounding number, isn't it? And users are searching for everything from "all-human hair wigs" to "zoos and parks for kids." User search is often called organic search.
How can you grab a piece of the organic search traffic when there's so much going on? Like this: Your site must be optimized for the words and phrases most relevant for your business or products. But how do you determine which words to use? Keyword research.
What is Keyword Research?
It's the process of creating a list of words or phrases that you think people might be using to find you, and then researching your choices to make sure you're right.
Once you've made your list, you can use any of a number of programs on the web to see where those phrases are actually ranking in search volume. You add the popular search terms to your site copy and HTML, and you're good.
Well, so far, so good. But of course there's more.
There are keyword phrases that are as important, or more important, than the words you chose. Most likely there are phrases you haven't considered. You're going to have to dig as deeply as possible to find all the keywords that would get viewers to your site and help push your search ranking up.
And that's where keyword research comes in. The right keywords bring you consumers who are looking for your product, and are far more likely to visit your site and stay...and quite possibly become customers.
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