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Content Creation and Inbound Marketing
The Internet has made inbound marketing a whole new field of endeavor and a whole new way of gathering leads and converting prospects to customers. Well-written and informative content will make your inbound marketing efforts far more successful.
The first trick we use when writing your content for inbound marketing is to think like a consumer.
Once you have choose the product or service you want us to promote, we sit down and pretend to be the customer. What would make us want to buy the product?
Let's Excite the Customer About this Product
Once we put on the customer hat, we find ourselves wondering, “Do I really want it or need it? How will it benefit me? Have I seen it elsewhere? Why should I buy it here?”
Once we answer those questions honestly, with the intention of helping the customer, we can write the content in a way that will engage him and convince him of the product's value.
That’s the core of your marketing pitch. And we can change it up every few months, stressing one of those answers over the others.
Remember: the whole purpose of inbound marketing is to secure new leads, better qualified leads, and to convert them to buyers as soon as possible.
We Research Your Keywords
Digital marketing campaigns succeed most with carefully chosen keywords. This is the research phase, and it can enhance –or hinder—your campaign dramatically. We spend plenty of time dreaming up phrases that describe your product or service –-not marketing phrases, but ways in which consumers might search for your product.
Once we have the keywords and phrases set, we write the content, weaving those keywords in carefully. We write original content, fresh and interesting. And because the public searches with new keyword phrases all the time, we review our work monthly, and add or change keywords as needed.
There are other marketing actions we can take to help you with inbound traffic, and we're happy to discuss them with you when we're planning your site.
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