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The Most Important Part of SEO
You have a really attractive website bursting with content.
So why isn't it showing up on the first page of search when people look in your business category? Why are you getting such a low number of visitors?
Most likely your site has not been properly "optimized" for search engines. Search engines look for clues --keywords-- on your site to help them place you in search. If your web content writer isn't peppering the content with the right keywords and keyword phrases, you won't show up in search.
Billions of Search Queries Monthly on Google
Google alone fields over 100 billion search queries per month worldwide. An astounding number, isn't it? And users are searching for everything from "all-human hair wigs" to "zoos and parks for kids." User search is often called organic search.
How can you grab a piece of the organic search traffic when there's so much going on? Like this: Your site must be optimized for the words and phrases most relevant for your business or products. But how do you determine which words to use? Keyword research.
What is Keyword Research?
It's the process of creating a list of words or phrases that you think people might be using to find you, and then researching your choices to make sure you're right.
Once you've made your list, you can use any of a number of programs on the web to see where those phrases are actually ranking in search volume. You add the popular search terms to your site copy and HTML, and you're good.
Well, so far, so good. But of course there's more.
There are keyword phrases that are as important, or more important, than the words you chose. Most likely there are phrases you haven't considered. You're going to have to dig as deeply as possible to find all the keywords that would get viewers to your site and help push your search ranking up.
And that's where keyword research comes in. The right keywords bring you consumers who are looking for your product, and are far more likely to visit your site and stay...and quite possibly become customers.
How are your keywords performing? We can help turn your site into a powerhouse. Contact us!