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Writing Web Copy for Internet Marketing
We often get clients who know exactly what they want to say on their site, and that’s terrific. We want and need your input. No one knows your business as well as you do.
But the truth is this: Web copy is its own animal. Writing for the web is different than writing anything else.
So what does that mean? It can mean the success or failure of your website.
SEO is the Trick Here
Good web writing must be loaded with SEO keyword phrases, a process that starts with some serious internet research.The right keywords (those that viewers are using to search for your type of business) are needed to help push your business onto the first page of internet search results.
Then -- and this is the tricky part -- the keyword phrases need to be woven naturally into the sentences. The keywords shouldn’t be obvious, or forced into a sentence simply to get them on the page.
Many websites rely heavily on images and graphics to tell the story, but it's still important to tell your story in words. Your written web content has to be concise, information-rich, compelling, and well-written.
When we build your website, we will work with you to understand what you want to promote on your site. And from that information, plus any research we need, we'll do our copywriting magic.
So go ahead and take care of business, or take your latte break. When it comes to writing the content for internet marketing, we've got you covered. Contact us today to get started.