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Anatomy of A Website
Designs for sites vary, of course, but the basic organizational elements remain pretty much the same. Here's a quick look at the basic bones of a website: enough pages to tell your story, without a lot of useless fluff.
Planning and Design
Careful planning and strong design are the basics. A site should be easy to navigate, and there should be a logical movement from one topic of interest to another. We are WordPress designers, because it's the best platform we've found so far for creating really great websites.
Clear and simple navigation lets viewers find what they want on your site quickly and easily.
We prefer a simple nav menu at the top of page, easy to understand and easily added to. The purpose of the nav menu is to provide direct movement through the topics on the website. (While a new design trend minimizes the navigation menu by using a graphic of three small horizontal bars called "the hamburger,"visitors accustomed to conventional navigation menus may be confused by this treatment.)
Pages and Subpages
A small, local company with a limited budget might feel a home page, services page, and contact page will suffice. And with adequate SEO, that business can still rank fairly high in Google search.
But Google likes to reward sites that provide the most information -- that's called "authority" -- and it's created by adding extra pages with good information and lots of on-page keywords. That gets Google's attention and helps your rank high in search.
So do you need a big site? We encourage customers to start where they feel comfortable. A seven page site has more impact than a five- pager, but you can always start small and have us add on as time goes by.
So Your Son Writes a WordPress Blog
Word of advice: we all know someone who says they can put up a website, and yeah, they probably can put up a basic template.
But websites are marketing tools, and that's a special skill set. And SEO is not something for the faint of heart...or the inexperienced. Keyword search is tedious and requires excellent sleuthing skills. Embedding keywords naturally into a sentence is best left to professional copywriters. Because if your nephew can put up a good looking site but has no other skills, you may not be found on the web.
What You Say on a Webpage Matters
Web copywriting is an art in itself: clear, customer-oriented, informative, information, with carefully researched and selected SEO keywords. Most business owners don't have the time or the training to do this successfully. That's what web copywriters are for. You have a business to run. We provide SEO - search engine optimization-- for Colorado and beyond.
Sites these days often feature videos and YouTube links, and should most definitely be linked to social media like Facebook. (You DO have a business Facebook page, right?)
Let Us Build One for You
We have years of experience designing and writing copy for websites, and can turn your site into a workhorse. We also do SEO for our clients, and manage their Facebook pages, and write and send their email newsletters. Give us a holler and let's see what we can do to help you build your internet presence...and your business.