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A Quick Guide to Website Design
If you believe that even a top-notch website is ultimately nothing more than an extensive online advertisement, you're going to find you're heading down a track leading to a train wreck.
Why? We all know that successful print ads have a compelling image, snappy headline and short copy telling the viewer what you want him to know. A call to action --"Call Right Now" or "Only available while supplies last!"-- creates a sense of urgency in the reader. Why not do that on your website?
Well, online, you've got as much room as you need to convince a potential buyer that you're the best source for your product. And to be successful, you've got to take advantage of that. You need to share information, offer more real help than the customer expected, and impress him with your expertise.
Is your current site doing that? Are viewers returning, or better yet, sharing your website info with their friends? If not, you need work on your site.
Building the Most Effective Websites
Here's what you need to build a killer site:
We recommend starting with a great platform: an affordable WordPress website design created by an experienced team.
Knowledge of the latest website trends. Lately the trend is to simplify, with larger images and stronger colors, because the web is basically a visual medium. But even the best pictures tell only so much of the story.
So you also need great content. Web copy has become terser, yet more informative. No more grand generalizations and vague sales copy. Now it's meat-and-potatoes information that tells the visitor your value proposition immediately.
Of course your copywriter can have some fun with clever headlines and compelling writing. But the story you tell must have real value to convert a visitor from prospect to customer.
So take advantage of the space: Offer in-depth product descriptions and how-to instructions if needed. Create images galleries. And don't forget customer testimonials! Let your "about us" page share enough personal detail to make the reader feel they know you a bit, which builds trust. That helps close the sale.